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Branding Should Have a Backbone

I was unaware of any backlash against the new Starbucks logo, but this is a great article: http://www.graphicology.com/blog/2011/1/13/324-branding-should-have-a-backbone.html Besides, all they did was remove the circle-filled-with-text. How controversial can that be? Also, I think the new Comedy Central logo kicks serious ass.

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